Lekshmi Bakers’ E-Commerce Success Story
Lekshmi Bakers
Food and beverage
Kerala, India
Lekshmi Bakers, a renowned bakery that commenced its operations in 1990 in Kerala, India, has long been celebrated for its traditional baked goods and exceptional customer service. As the demand for their products grew, Lekshmi Bakers recognized the need to expand their reach and embrace the digital era. In 2023, they approached Hexawiz with the vision of establishing a robust online presence and seamlessly integrating e-commerce capabilities into their business model.
Challenges
Lekshmi Bakers, established in 1990 in Kerala – a beautiful state in India, faced challenges including a limited local reach, manual order processing complexities, and the need to showcase their diverse product range. Seeking to expand their audience and improve efficiency, they partnered with Hexawiz. The collaboration aimed to preserve traditions while creating an intuitive e-commerce platform, addressing these challenges and positioning Lekshmi Bakers as a leader in the digital marketplace.
Our Solution
Our team at Hexawiz collaborated closely with Lekshmi Bakers to understand their unique requirements and developed a customized e-commerce website that addressed their challenges effectively.
Key Features
Our team at Hexawiz collaborated closely with Lekshmi Bakers to understand their unique requirements and developed a customized e-commerce website that addressed their challenges effectively.
User-Friendly Interface
We designed a visually appealing and intuitive interface that reflected the brand’s identity while ensuring a seamless user experience
Product Add-ons
To enhance user experience and encourage upselling, we integrated a feature allowing customers to add customizable elements to their orders, such as special messages on cakes or additional toppings.
Delivery Options
Customers were given the flexibility to choose between home delivery and pickup, catering to a diverse range of preferences.
Time Slot Selection
A crucial aspect of the project was the implementation of a time slot selection feature, allowing users to schedule deliveries or pickups at their convenience.
Secure Payment Gateway
We integrated a secure and efficient payment gateway to facilitate smooth and secure online transactions.
Impact
The launch of the new e-commerce website had an immediate impact on Lekshmi Bakers’ business
Increased Reach
Lekshmi Bakers experienced a significant expansion in their customer base, reaching not only local patrons but also customers from neighboring areas and beyond.
Streamlined Operations
The transition from manual order processing to an automated system reduced errors and streamlined the entire order fulfillment process.
Boost in Sales
The user-friendly interface, coupled with features like product add-ons, led to increased sales and higher average order values.
Enhanced Customer Satisfaction
The ability for customers to choose delivery or pickup options, along with convenient time slots, contributed to a higher level of customer satisfaction.
Conclusion
The successful collaboration between Lekshmi Bakers and Hexawiz resulted in the creation of a robust e-commerce platform that not only preserved the bakery’s rich traditions but also propelled them into the digital age. The website’s innovative features and seamless functionality have positioned Lekshmi Bakers as a leader in the online bakery space, setting a new standard for customer experience in the industry.
