Skip to content

Insights

Notes from the team

What we have learned building and running software for clients, written up while it is still specific enough to be useful.

InsightAI integration1 November 20264 min readAI agents for business: what they can safely automate todayAI agents can now plan steps and use your tools. Here is how to pick the right first workflow, set permissions and keep a person in the loop where it matters.Read article

InsightDigital marketing1 November 20263 min readSEO for AI search: getting found in AI Overviews and ChatGPTAI answers now sit above the classic results. What Google, OpenAI and others have said about appearing in AI search, and the practical steps that actually help.Read article

InsightDigital marketing1 November 20263 min readCore Web Vitals explained: LCP, INP and CLS, and how to fix themGoogle measures loading, responsiveness and visual stability with three Core Web Vitals. The current thresholds, what causes poor scores and the fixes that work.Read article

InsightE-commerce1 November 20263 min readShopify, headless or custom? Choosing an e-commerce platformHosted platforms, headless commerce and fully custom builds each fit a different business. A plain comparison of cost, speed, flexibility and when to choose which.Read article

InsightAI integration1 November 20263 min readRAG explained: AI answers from your own documentsRetrieval-augmented generation lets an AI assistant answer from your policies, manuals and data, with sources. How it works, where it fails and how to build it well.Read article

InsightDevOps1 November 20263 min readCI/CD pipeline security: lessons from supply-chain attacksAttackers now target build pipelines and dependencies. Lessons from the xz Utils and tj-actions incidents, and the controls every team should have.Read article

InsightDigital marketing1 November 20263 min readGoogle Ads tracking: Consent Mode v2 and enhanced conversionsPrivacy changes have left many ad accounts optimising on partial data. How Consent Mode v2, enhanced conversions and offline imports restore accurate measurement.Read article

InsightAI integration1 November 20263 min readModel Context Protocol (MCP): what it is and why it mattersMCP is the open standard for connecting AI assistants and agents to your tools and data. What it does, how teams use it and the security questions to ask first.Read article

InsightE-commerce1 November 20263 min readPCI DSS 4.0 for online stores: what changed for checkout pagesPCI DSS 4.0 brought new requirements for scripts on payment pages, mandatory since March 2025. What requirements 6.4.3 and 11.6.1 mean and how stores comply.Read article