Case study

E-commerce platform for a London urban fashion brand

A WooCommerce store with custom loyalty, referral and coupon engines for a premium streetwear label.

Overview

Client: Urban fashion brand
Location: London, UK
Industry: E-commerce & retail

A growing urban fashion brand in London needed an online store that could keep up with its ambitions.

Beyond selling premium apparel, they wanted marketing built in: loyalty, referrals, coupons and a dashboard their own team could run day to day.

The challenge

Out-of-the-box e-commerce could not handle the promotions they had in mind, including a multi-tier loyalty programme and a highly customised referral system.

All of it had to sit behind a polished storefront that matched the brand's premium streetwear look.

The solution

What we built

We extended WooCommerce with custom plugins to build the store and its marketing engine.

Loyalty and referral engine

Custom reward and referral logic that rewards repeat customers and turns them into advocates.

Marketing suite

Dynamic coupon generation and an admin dashboard the brand's marketing team runs themselves.

Checkout and shipping

Secure payments and automated shipping integrations for end-to-end fulfilment.

Brand-led design

A responsive storefront designed around the brand's urban, premium aesthetic.

The outcome

What changed afterwards

Better retentionLoyalty and referral rewards encourage repeat purchases and raise customer lifetime value.
Simpler operationsOne dashboard, plus automated payments and shipping, streamlined both fulfilment and marketing.

The stack

Built on WordPress and WooCommerce, extended with custom PHP plugins for the loyalty and referral mechanics. Stripe handles payments, and shipping and transactional email (SMTP) are integrated through their APIs.